David J Carr – Medium

David J Carr

Competitive Advantage through Distinctive Experience

There’s a delivery and language gap that is driving a decline in customer experience and business effectiveness.

Oct 15

Competitive Advantage through Distinctive Experience

Oct 15

The Vibe Shift in Digital Marketing & Business Transformation

In February 2022, Allison P. Davis wrote a widely read and shared article in The Cut titled “A Vibe Shift Is Coming.” Writing about the…

Jun 28, 2022

The Vibe Shift in Digital Marketing & Business Transformation

Jun 28, 2022

eCommerce in a recession: silver linings, ESOV and DTC

In early April I wrote a piece for WARC, looking at the lessons from past recessions and what, if anything, we could learn and bring to…

Apr 28, 2020

eCommerce in a recession: silver linings, ESOV and DTC

Apr 28, 2020

What Value do you Create? Marketing’s 3 Types of Value

After “Strategy”, value is probably the most abused word in marketing.

Jan 28, 2019

What Value do you Create? Marketing’s 3 Types of Value

Jan 28, 2019

Strategy books 📖

Last week I shared a screengrab of a “mini-primer” of books about strategy on Twitter. Since then I’ve had a few requests for the text…

Jan 17, 2019

Strategy books 📖

Jan 17, 2019

Daddy, what did YOU do in the great mattress war?

Direct-to-consumer brands are “shaking up retail” & “killing the big brands”? Maybe…but don’t believe the hype or the contrarians.

Jan 7, 2019

Daddy, what did YOU do in the great mattress war?

Jan 7, 2019

3 Free Data+Tech Creative Ideas, 0 Previous Owners

Are strategists allowed to have creative ideas?

Dec 10, 2018

3 Free Data+Tech Creative Ideas, 0 Previous Owners

Dec 10, 2018

A Map of Amazon and Modern Marketing

“Amazon is like pornography…everywhere, hard to define, but you always know it when you see it.”

Sep 11, 2018

A Map of Amazon and Modern Marketing

Sep 11, 2018

Published in
Startups & Venture Capital

Data is the new oil: dirty, misunderstood, polluting the world & pulled from all the wrong places

Marketing is an industry built, not on science or evidence, but aphorisms.

Jan 17, 2018

Data is the new oil: dirty, misunderstood, polluting the world & pulled from all the wrong places

Jan 17, 2018

What are creative strategy craft skills?

Strategists face increasing pressures as they ply their role in creating communications, products, services or experiences that solve real…

Dec 1, 2017

What are creative strategy craft skills?

Dec 1, 2017

David J Carr

David J Carr

Strategy Director. ex-CD, Planning Director & Head of UX @ Digitas, DIG, Publicis, Chemistry & JWT. APG Gold & Google Planning Innovator of Year.

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