David J CarrThe Vibe Shift in Digital Marketing & Business TransformationIn February 2022, Allison P. Davis wrote a widely read and shared article in The Cut titled “A Vibe Shift Is Coming.” Writing about the…Jun 28, 2022Jun 28, 2022
David J CarreCommerce in a recession: silver linings, ESOV and DTCIn early April I wrote a piece for WARC, looking at the lessons from past recessions and what, if anything, we could learn and bring to…Apr 28, 2020Apr 28, 2020
David J CarrWhat Value do you Create? Marketing’s 3 Types of ValueAfter “Strategy”, value is probably the most abused word in marketing.Jan 28, 201921Jan 28, 201921
David J CarrStrategy books 📖Last week I shared a screengrab of a “mini-primer” of books about strategy on Twitter. Since then I’ve had a few requests for the text…Jan 17, 2019Jan 17, 2019
David J CarrDaddy, what did YOU do in the great mattress war?Direct-to-consumer brands are “shaking up retail” & “killing the big brands”? Maybe…but don’t believe the hype or the contrarians.Jan 7, 20191Jan 7, 20191
David J Carr3 Free Data+Tech Creative Ideas, 0 Previous OwnersAre strategists allowed to have creative ideas?Dec 10, 2018Dec 10, 2018
David J CarrA Map of Amazon and Modern Marketing“Amazon is like pornography…everywhere, hard to define, but you always know it when you see it.”Sep 11, 20184Sep 11, 20184
David J CarrinStartups & Venture CapitalData is the new oil: dirty, misunderstood, polluting the world & pulled from all the wrong placesMarketing is an industry built, not on science or evidence, but aphorisms.Jan 17, 20181Jan 17, 20181
David J CarrWhat are creative strategy craft skills?Strategists face increasing pressures as they ply their role in creating communications, products, services or experiences that solve real…Dec 1, 20174Dec 1, 20174
David J CarrWhat do we talk about when we talk about Content (and media)?Content is the last C word of marketing and digital media — often misused, never defined and frequently offensive to the ears.Jul 31, 20171Jul 31, 20171