Strategy books đź“–
Last week I shared a screengrab of a “mini-primer” of books about strategy on Twitter. Since then I’ve had a few requests for the text version plus a lot of good suggestions for ones I had missed. So here is the list…
*Sharpen Brain*
Sapient/Homo Deus – Harari
Technically Wrong – Sara Wachter-Boettcher
It’s Complicated: The Social Lives of Networked Teens — Dana Boyd
The Four-Dimensional Human – Laurence Scott
The Art of Looking Sideways – Alan Fletcher
Anything by Tufte
Anything by Mariana Mazzucato
Film Theory & Criticism – Mast/Cohen/Braudy
Cryptonomicon+Baroque Cycle – Neal Stephenson
Reality is Broken: Why Games Make Us Better and How They Can Change the World — Jane McGonigal
The Water Kingdom (secret history of China) – Philip Ball
Modern Literary Theory – Rice/Waugh
Moneyball — Michael Lewis
Silk Roads — Peter Frankopan
Invisible Women: Data Bias in a World Designed for Men — Caroline Criado Perez
*Innovation Strategy & digital world books*
The Wide Lens – Ron Adner
Anything by Shoshana Zuboff
Any of Clay Christensen’s “Dilemma” books
Meta Products – Rubino and others
Dark Matter & Trojan Horses – Dan Hill
The Patient will see you now – Topol
The 10 Types of Innovation” — Doblin
Strategyzer books (esp. Value Proposition)
Wardley Maps — Simon Wardley
Designing Interactions — Bill Moggridge
This is Service Design Thinking — Stickdorn/Schneider
Service Design: From Insight to Inspiration – Polaine/Løvlie/Reason
AI Superpowers – Kai-Fu Lee
*Business Strategy books*
Key Strategy Tools – Vaughan Evans
Strategy – Freedman
Playing to Win – Lafley
Good Strategy/Bad Strategy – Rumelt
Anything by Peter Drucker
*Comms/brand/marketing strategy books*
Marketing (Theory, Practice, Evidence) – Byron Sharp
Problem Solved – Michael Johnson
The Advertising Concept Book – Pete Barry
How Brands Grow 1 & 2 — Byron Sharp, Byron Sharp and Jenni Romaniuk
Building Distinctive Brand Assets — Jenni Romaniuk
Hit Makers – Derek Thompson
The Choice Factory – Richard Shotton
Paid Attention – Faris Yakob
A Masterclass in Brand Planning – Lannon/Baskin (Eds.)
How not to Plan – Binet/Carter
Eat your Greens — Wiemer Snijders
The Halo Effect – Phil Rosenzweig
