David J CarrThe Vibe Shift in Digital Marketing & Business TransformationIn February 2022, Allison P. Davis wrote a widely read and shared article in The Cut titled “A Vibe Shift Is Coming.” Writing about the…5 min read·Jun 28, 2022----
David J CarreCommerce in a recession: silver linings, ESOV and DTCIn early April I wrote a piece for WARC, looking at the lessons from past recessions and what, if anything, we could learn and bring to…6 min read·Apr 28, 2020----
David J CarrWhat Value do you Create? Marketing’s 3 Types of ValueAfter “Strategy”, value is probably the most abused word in marketing.9 min read·Jan 28, 2019--21--21
David J CarrStrategy books 📖Last week I shared a screengrab of a “mini-primer” of books about strategy on Twitter. Since then I’ve had a few requests for the text…2 min read·Jan 17, 2019----
David J CarrDaddy, what did YOU do in the great mattress war?Direct-to-consumer brands are “shaking up retail” & “killing the big brands”? Maybe…but don’t believe the hype or the contrarians.2 min read·Jan 7, 2019--1--1
David J Carr3 Free Data+Tech Creative Ideas, 0 Previous OwnersAre strategists allowed to have creative ideas?2 min read·Dec 10, 2018----
David J CarrA Map of Amazon and Modern Marketing“Amazon is like pornography…everywhere, hard to define, but you always know it when you see it.”8 min read·Sep 11, 2018--4--4
David J CarrinStartups & Venture CapitalData is the new oil: dirty, misunderstood, polluting the world & pulled from all the wrong placesMarketing is an industry built, not on science or evidence, but aphorisms.23 min read·Jan 17, 2018--1--1
David J CarrWhat are creative strategy craft skills?Strategists face increasing pressures as they ply their role in creating communications, products, services or experiences that solve real…3 min read·Dec 1, 2017--4--4
David J CarrWhat do we talk about when we talk about Content (and media)?Content is the last C word of marketing and digital media — often misused, never defined and frequently offensive to the ears.9 min read·Jul 31, 2017--1--1