I like the ideas in the piece.

· Health or life insurance: With your two-year policy you get a fitness tracker to help you keep track of your health regime and to motivate greater levels of physical activity (Manulife and some other insurance brands have already started offering plans with fitness tracker-based incentives). With one survey saying that 76% of Apple Watch owners planned to upgrade to the most recent version, this two-year upgrade cycle would appear to be logical. And, with body and health sensor likely to propagate beyond the watch in coming years, we are likely only at the start of potential applications.
How banks can win customers by making branches the technology supermarkets of the future.
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Justin Peyton
David J Carr
·Follow
1 min read·
Jan 14, 2019
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I like the ideas in the piece. Have you seen the Vitality case study where they did a trial that found that the potential need to pay for a “free” Apple Watch or Fitbit that customers got with their insurance was a greater motivator for exercise (they would have been charged for it if they didn’t exercise at a certain rate)?
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Written by David J Carr3K Followers
·1K Following
Strategy Director. ex-CD, Planning Director & Head of UX @ Digitas, DIG, Publicis, Chemistry & JWT. APG Gold & Google Planning Innovator of Year.
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