David J Carr – Medium

David J Carr

The Vibe Shift in Digital Marketing & Business Transformation

In February 2022, Allison P. Davis wrote a widely read and shared article in The Cut titled “A Vibe Shift Is Coming.” Writing about the…

5 min readJun 28, 2022

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The Vibe Shift in Digital Marketing & Business Transformation

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David J Carr

eCommerce in a recession: silver linings, ESOV and DTC

In early April I wrote a piece for WARC, looking at the lessons from past recessions and what, if anything, we could learn and bring to…

6 min readApr 28, 2020

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eCommerce in a recession: silver linings, ESOV and DTC

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David J Carr

What Value do you Create? Marketing’s 3 Types of Value

After “Strategy”, value is probably the most abused word in marketing.

9 min readJan 28, 2019

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What Value do you Create? Marketing’s 3 Types of Value

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David J Carr

Strategy books 📖

Last week I shared a screengrab of a “mini-primer” of books about strategy on Twitter. Since then I’ve had a few requests for the text…

2 min readJan 17, 2019

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Strategy books 📖

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David J Carr

Daddy, what did YOU do in the great mattress war?

Direct-to-consumer brands are “shaking up retail” & “killing the big brands”? Maybe…but don’t believe the hype or the contrarians.

2 min readJan 7, 2019

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Daddy, what did YOU do in the great mattress war?

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David J Carr

3 Free Data+Tech Creative Ideas, 0 Previous Owners

Are strategists allowed to have creative ideas?

2 min readDec 10, 2018

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3 Free Data+Tech Creative Ideas, 0 Previous Owners

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David J Carr

A Map of Amazon and Modern Marketing

“Amazon is like pornography…everywhere, hard to define, but you always know it when you see it.”

8 min readSep 11, 2018

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A Map of Amazon and Modern Marketing

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David J Carr
in
Startups & Venture Capital

Data is the new oil: dirty, misunderstood, polluting the world & pulled from all the wrong places

Marketing is an industry built, not on science or evidence, but aphorisms.

23 min readJan 17, 2018

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Data is the new oil: dirty, misunderstood, polluting the world & pulled from all the wrong places

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David J Carr

What are creative strategy craft skills?

Strategists face increasing pressures as they ply their role in creating communications, products, services or experiences that solve real…

3 min readDec 1, 2017

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What are creative strategy craft skills?

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David J Carr

What do we talk about when we talk about Content (and media)?

Content is the last C word of marketing and digital media — often misused, never defined and frequently offensive to the ears.

9 min readJul 31, 2017

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What do we talk about when we talk about Content (and media)?

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David J Carr

David J Carr

Strategy Director. ex-CD, Planning Director & Head of UX @ Digitas, DIG, Publicis, Chemistry & JWT. APG Gold & Google Planning Innovator of Year.

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