Just Eat Take(away)over, Aga AI Stories, Drowning in Plastic

3 Free Data+Tech Creative Ideas, 0 Previous Owners

Are strategists allowed to have creative ideas?

On the balance of probabilities not really, but that doesn’t stop it happening.

In a conversation with some strategy types on Twitter I was wondering what happens to the ideas we have that don’t make it – not because they are “off brief” or “out of strategy’s remit” but because there wasn’t a brief or paying client in the first place?

In my day to day life I work with people who use data-inspired creativity and technology to create brand experiences that give clients an unfair commercial advantage. Occasionally some of that rubs off and I find myself sketching random ideas for clients we don’t have in my free time – the District Line truly is hell.

The challenge lies in what to do with them: an unmade idea is a waste of everyone’s time. Strategists don’t tend to have a “bottom drawer” and the situations we focus on often have specific contexts that make re-using old ideas unwise. Most never see the light of day.

But in the spirit of Christmas I thought I’d share 3 ghosts of ideas past, present and (apocalyptic plastic-choked) future. If any bits of them are useful or you get to make them, let me know…

Past – Aga AI Stories

Present – Just Eat Take(away)over

Future – Drowning in Plastic

Strategy Director. ex-CD, Planning Director & Head of UX @ Digitas, DIG, Publicis, Chemistry & JWT. APG Gold & Google Planning Innovator of Year.

Strategy Director. ex-CD, Planning Director & Head of UX @ Digitas, DIG, Publicis, Chemistry & JWT. APG Gold & Google Planning Innovator of Year.